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Postulates are the basic, accepted truths about how communication always behaves, whatever the situation.

Explained simply

Imagine you sit silently with arms folded in a group discussion. You said nothing, yet everyone 'read' you as bored or angry. That shows one postulate: you are always communicating. Postulates are like the ground rules of the game; they hold whether you notice them or not.

Technically, postulates (or axioms) are self-evident principles on which the study of communication rests. Several were stated by Paul Watzlawick and colleagues (1967); textbooks add others drawn from communication theory.

How it works

  1. One cannot not communicate: silence, posture, dress and even absence send messages.
  2. Meanings are in people, not in words: the same word ('cheap', 'fine') is understood differently by different people based on their background.
  3. Communication is a dynamic, continuous, two-way process: it keeps changing with feedback and context.
  4. Communication is irreversible: once said or sent, a message cannot be taken back; an apology does not erase it.
  5. Every message has a content aspect and a relationship aspect: 'Submit the report now' carries facts and also shows who has authority.
  6. Communication is complete only when the receiver understands and responds (feedback).
  7. Communication is both verbal and non-verbal; when they conflict, people usually trust the non-verbal cues.

Quick example

A team lead says 'Good job' while looking at her phone and sighing. The words (content) praise you, but the tone and lack of eye contact (relationship aspect, non-verbal) suggest disinterest. You feel unappreciated. This shows three postulates together: meaning is in the receiver, non-verbal cues carry weight, and the relationship aspect matters as much as content.

Common mistakes

  • Confusing postulates with objectives; postulates describe what communication is, objectives describe what it is for.
  • Writing only names of postulates without explaining or giving an example.
  • Saying silence means 'no communication'; it is one of the strongest messages.

How MU asks it

Asked as 'Explain the postulates of communication' (5 marks) or as part of 'Basic concepts of communication' (definition, objectives, postulates together, 5 to 6 marks). Write four to six postulates, each in one or two sentences with a small workplace or college example. Naming Watzlawick for 'one cannot not communicate' adds value.

Doubtly AI · 25 Oct 2026 AI-verified · Oct 2026 Report
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