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  1. Completeness – the message must contain all the information the receiver needs (who, what, when, where, why, how) to understand and act on it.
  2. Conciseness – convey the message in the fewest words possible without losing meaning, avoiding repetition and wordy phrases.
  3. Consideration – write from the receiver's point of view ("you-attitude"), keeping in mind his/her needs, feelings and level of knowledge.
  4. Concreteness – be specific and definite by using exact facts, figures, dates and vivid words instead of vague, general statements.
  5. Clarity – use simple, familiar words and well-constructed sentences so that the message has only one clear meaning.
  6. Courtesy – be polite, respectful and sincere in tone, avoiding offensive or discriminatory language.
  7. Correctness – ensure accuracy of facts, figures, grammar, spelling, punctuation and format.
Doubtly AI · 25 Oct 2026 AI-verified · Oct 2026 Report
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