Explain importance of marketing to the consumers.

Answer: Marketing benefits consumers in the following ways:

1. Satisfaction of needs: Marketing studies consumer needs and supplies goods accordingly, so consumers get what they want.
2. Wide variety and better choice: Consumers get a wide range of products of different quality, size and price to choose from.
3. Availability at the right place and time: Through channels of distribution, transport and warehousing, goods are available everywhere and throughout the year.
4. Better quality at reasonable price: Competition among marketers improves quality and keeps prices reasonable.
5. Information and awareness: Advertising and labelling inform consumers about new products, their uses, price and quality.
6. Higher standard of living: Marketing makes new and improved products available, which raises the standard of living.
7. After-sales service: Consumers get guarantees, warranties, home delivery and after-sales service.