Answer: Elasticity of demand is the degree of responsiveness of quantity demanded to a change in price. It is influenced by the following factors:
- Nature of the commodity: Demand for necessities (salt, food grains) is relatively inelastic; demand for comforts is relatively elastic and for luxuries highly elastic.
- Availability of substitutes: Goods with many close substitutes (tea and coffee, different soaps) have elastic demand; goods with no close substitutes have inelastic demand.
- Number of uses: A commodity with many uses (electricity, milk) has elastic demand; one with a single use has inelastic demand.
- Proportion of income spent: Goods on which a very small part of income is spent (matchbox, salt) have inelastic demand; goods taking a large share of income have elastic demand.
- Habits: Goods consumed out of habit or addiction (tea, cigarettes) have inelastic demand.
- Durability: Demand for durable goods is relatively elastic; demand for perishable goods is relatively inelastic.
- Possibility of postponement: If consumption can be postponed (e.g. buying a car), demand is elastic; urgent needs such as medicines have inelastic demand.
- Price range: Very costly and very cheap goods tend to have inelastic demand; goods in the middle price range have elastic demand.
- Time period: Demand is more elastic in the long run, as consumers can adjust habits and find substitutes.
- Income level: Demand of the rich is less elastic than that of the poor.
- Complementary goods: Goods used jointly (car and petrol) tend to have relatively inelastic demand.
Thus elasticity of demand varies from commodity to commodity and person to person depending on these factors.