There is a need of branding to get recognition among the consumers.

Answer: The statement is correct.

1. A brand is a name, term, sign, symbol or design, or a combination of these, used to identify the products of a seller and distinguish them from competitors.
2. Branding gives a distinct identity to a product, so consumers can easily recognise it among many similar products.
3. It helps in advertising and sales promotion, since the brand name is easy to remember.
4. A good brand builds trust and an image of consistent quality, creating brand loyalty and repeat purchases.
5. A registered brand (trademark) gets legal protection against imitation.
6. Branding also helps in introducing new products under the same well-known brand name.

Hence, there is a need of branding to get recognition among the consumers.