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Reason: globalisation and television have made sports watched all over the world.

  • In the 20th–21st centuries the field of sports was influenced by globalisation.
  • International matches of cricket, football, lawn tennis, etc. can be watched on television in any corner of the world, even in countries that are not playing.
  • Fans spread all over the world watch the matches for entertainment.
  • Industrial and commercial companies use these matches as an opportunity to advertise their products, so huge money flows through sponsorship, advertisements and broadcasting rights.
  • Retired sportspersons also get opportunities as commentators.

Hence the structure of the sports economy has been significantly affected.

Doubtly AI · 4 Nov 2026 AI-verified · Nov 2026 Report
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