Question

Why is video SEO different from text-based SEO? How would you approach it?

Answer 1

This SEO interview question tests your knowledge of the video medium. For gaining traffic through video SEO, it is first important to understand how YouTube works. Videos are suggested within YouTube and not mainly on the Google search engine. 

To highlight the techniques you use with video SEO, mention that you

1. Use YouTube suggestions just as Google suggest when you type in a keyword.
2. Use tag extensions such as TubeBuddy, it becomes easier to know what tags the competitors are using. 
3. Use YouTube Studio or freemium tools such as VidIQ for keyword research. 
4. Use transcripts of videos so that the video ranks on search engines as well.