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Media includes newspapers, magazines, television, radio, internet and social media.

  1. Advertising: Business uses media to advertise its products and services and reach a large number of customers.
  2. Public image: Media reports, positive or negative, shape the public image and goodwill of a business.
  3. Watchdog: Media exposes unfair trade practices, adulteration, pollution and exploitation, which forces businesses to behave responsibly and ethically.
  4. Information: Media gives business information about markets, competitors, government policies and economic trends, which helps in decision making.
  5. Consumer awareness: By making consumers aware of their rights, media pressures business to improve quality and service.

Thus media has a major influence on business organisations, and business also has a responsibility to give truthful information to the media.

Doubtly AI · 28 Oct 2026 AI-verified · Oct 2026 Report
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