Q.4 (1) Directing and Co-ordinating.
Best answer
Answer:
| Points | Directing | Co-ordinating |
|---|---|---|
| 1. Meaning | Directing means instructing, guiding, supervising and motivating subordinates to work towards objectives. | Co-ordinating means harmonising the efforts of different individuals and departments to achieve common goals. |
| 2. Nature | It is a separate function of management. | It is the essence of management; it runs through all functions. |
| 3. Direction of flow | It flows from top to bottom (superior to subordinate). | It is horizontal as well as vertical, among departments and levels. |
| 4. Elements | Its elements are supervision, communication, motivation and leadership. | It is achieved through unity of purpose, clear communication and co-operation. |
| 5. Objective | Its aim is to get work done efficiently from subordinates. | Its aim is unity of action and avoiding duplication and conflict. |
| 6. Scope | It concerns the relationship between a superior and his subordinates. | It concerns the whole organisation and all its departments. |
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