Directing

Answer: Directing is the function of management of guiding, instructing, supervising, motivating and leading employees so that they work effectively towards the objectives of the organisation.

Directing puts the plans into action. It starts at the top level and flows down to the lower levels. Its main elements are supervision, communication, leadership and motivation. It is a continuous function, because the manager has to keep guiding subordinates as long as the organisation exists. It links the other functions of management with actual performance.