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Read the extract and complete the activities given below : (12 marks)Entertainment and Media : In the field of entertainment and media, Big Data focuses on targeting people with the right content at the right time. Based on your past views and your b…

Q.1 (A) Read the extract and complete the activities given below : (12 marks)

Entertainment and Media : In the field of entertainment and media, Big Data focuses on targeting people with the right content at the right time. Based on your past views and your behaviour online you will be shown different recommendations. This technique is popularly used by Netflix and Youtube to increase engagement and drive more revenues.

Now, even television broadcasters are looking to segment their viewer’s database and show different advertisements and shows accordingly. This will allow better revenue from ads and will provide a more engaging user experience.

Education Industry : Big Data has inundated the education industry. It has transformed it in leaps and bounds. Now we have information about the students, their study patterns, and we can now prepare customized and dynamic learning programmes according to the need of an individual student. Every student’s comprehension level is different. The course material can now be designed catering to different requirements of the students. Big Data makes it convenient to understand their choices, their difficulties, information regarding various courses and their specialities; we also have an access to the results. From the results we can gauge the progress of the students, understand his strengths and weaknesses. This will also help in guiding the student regarding the best career for him based on his mental make-up and abilities. An in-depth study of all this would definitely give new insights into the education industry and help in improving the operational effectiveness and working of educational institutes. This would in general, enhance progress of all students. Big Data has provided a solution to one of the biggest pitfalls in the education industry, that is one - size - fits - all.

A1. Read the following statements and write TWO correct statements that state the theme of the extract : (2)
(i) Big Data helps educational institutes in decision making and improving efficiency.
(ii) Only Netflix and Youtube are reaping the benefits of Big Data.
(iii) Big Data helps entertainment and media to understand and predict audience preferences.
(iv) Big Data can help in gauging student’s weakness.

A2. Netflix and Youtube used big data to increase engagement of the viewers and earn more revenues. Support your answer with proper evidences from the extract. (2)

A3. Complete the flow chart on the role of big data in educational industry. One is done for you. Find information from the extract and complete the flow chart. (2) [Flow chart : the first box reads “To prepare customized and dynamic learning programme”; arrows lead down to four blank boxes, one below the other.]

A4. Write the precautions one should take while using social media. (2)

A5. Do as directed : (2)

(i) Every student’s comprehension level is different. (Choose the correct ‘Negative Sentence’ from the options given below and write it.)
(a) Every student’s comprehension level is not different.
(b) Every student’s comprehension level is not the same.
(c) Every student’s comprehension level is not that much different.
(d) Every student’s comprehension level is not critical.

(ii) This will help in guiding the students for the best career. (Choose the correct option replacing the modal auxiliary expressing ‘Advice’ and write it.)
(a) This can help in guiding the students for the best career.
(b) This must help in guiding the students for the best career.
(c) This may help in guiding the students for the best career.
(d) This should help in guiding the students for the best career.

A6. Vocabulary : Find out the words/phrases from the extract which mean : (2) (a) Enrich (b) Income (c) Engulfed (d) Rapidly

Doubtly Asked Board exam · June 2026 hsc 12th Save WhatsApp Report
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Answer: A1 — (i) and (iii); A5 — (i) (b), (ii) (d); A6 — enhance, revenue, inundated, in leaps and bounds. Full answers to A1–A6 are given below.

A1. The two statements that state the theme of the extract are :
(i) Big Data helps educational institutes in decision making and improving efficiency.
(iii) Big Data helps entertainment and media to understand and predict audience preferences.
(Statement (ii) is wrong — television broadcasters also use Big Data. Statement (iv) is true but it is only a detail, not the theme.)

A2. Netflix and Youtube use Big Data to target people with the right content at the right time. On the basis of a viewer’s past views and online behaviour, they show him different recommendations. Because viewers are shown content they like, they keep watching longer, which increases engagement and drives more revenues.

A3. Role of Big Data in the education industry :

  1. To prepare customized and dynamic learning programmes. (given)
  2. To design course material catering to the different requirements and comprehension levels of students.
  3. To understand students’ choices, difficulties and information regarding various courses and their specialities.
  4. To gauge the progress of students from their results and understand their strengths and weaknesses.
  5. To guide each student regarding the best career based on his mental make-up and abilities.

A4. While using social media, one should never share personal details such as the address, phone number or passwords with strangers. We should keep our accounts private, use strong passwords and avoid clicking unknown links. We should verify news before forwarding it, respect others while commenting and limit our screen time so that studies and health do not suffer.

A5. (i) (b) Every student’s comprehension level is not the same. (The opposite of ‘different’ is ‘the same’, so the meaning remains unchanged.)
(ii) (d) This should help in guiding the students for the best career. (‘Should’ expresses advice.)

A6. (a) Enrich — enhance (b) Income — revenue(s) (c) Engulfed — inundated (d) Rapidly — in leaps and bounds

Doubtly AI · 28 Oct 2026 AI-verified · Oct 2026 Report
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